Released: June 1, 2009
Author: David Morse
Multicultural Intelligence is a refreshingly simple start to considering race, ethnicity, and sexual orientation for marketing. The book gives some basic insight into several cultural and sociological demographics that make up American society and effectively helps the reader incorporate the similarities and differences into a marketing communications plan.
I give the author credit for this book because he is one of the few authors that incorporate LGBT Americans as one of the cultural groups for marketing consideration.
Amazon: $29.95 paperback
Author: David Morse
Multicultural Intelligence is a refreshingly simple start to considering race, ethnicity, and sexual orientation for marketing. The book gives some basic insight into several cultural and sociological demographics that make up American society and effectively helps the reader incorporate the similarities and differences into a marketing communications plan.
I give the author credit for this book because he is one of the few authors that incorporate LGBT Americans as one of the cultural groups for marketing consideration.
Amazon: $29.95 paperback
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