The Amsterdam Gay Pride festival is a spectacular party, which at the same time constitutes a powerful plea for the emancipation of the gay, lesbian, bisexual, transgender and intersex communities. Together with its partners, the Amsterdam Gay Pride Foundation organises and facilitates a nine-day festival offering a range of events from debate, art and theater to film, parties and sports.
The theme for 2015 is “Share”. To share is to multiply: shared joy is twice the joy and that is true for love too. Sharing does not just mean receiving: it also means accepting and giving. Under the motto “share love, love differences”, the organisation is inviting everyone to tell their story and share it with the world by using innovative technology: streaming video.
Pridestream.org will live-stream the entire Canal Pride experience by placing a 360-degree camera atop a boat, with virtual passengers aboard the boat, as it makes its way through the canals, it will stream both image and sound, so you can feel just like you are on the boat in person right there, you will get to hear the music on the boat and the cheering of the people along the canals. You can look all around you and live the experience as part of the Boat Parade from any device. In addition to the camera, the boat is equipped with LED screens showing videos of people all over the world who are letting everyone know that they are also a part of the celebrations from afar. For those living in countries in which Gay Pride is not accepted and celebrated, the website offers a number of privacy tools that enable people there to join the Parade safely and anonymously on August 1st.
The totally free Pridestream can be followed via pridestream.org Everyone is welcome on the Pridestream boat. There is room for everyone on the Pridestream. On pridestream.org people can record a video to show their Pride on the boat and share the initiative. On 1 August, we are inviting the whole world to get on board with the Pridestream.
‘The Pridestream boat is one of the pearls of the Boat Parade,’ enthuses Lucien Spee, CEO of the Amsterdam Gay Pride. ‘It's a truly special boat which represents a sense of freedom. Everyone can be cheered on, including those beyond Amsterdam and the Netherlands. Thanks to this boat, people will be able to experience this feeling everywhere and share it with everyone all over the world. It's a fantastic initiative which perfectly embodies the theme of this year's Amsterdam Gay Pride: share.’
— Lucien Spee
In the Netherlands, the Boat Parade has been an annual highlight on the event calendar for twenty years, with hundreds of thousands of people gathering in a celebration of freedom. Everyone should get the opportunity to experience that sense of freedom, no matter where in the world they are – especially those for whom it is impossible or do not have the liberty to celebrate diversity in their own country. That is why the Amsterdam Gay Pride, KPN and a group of creative agencies have all joined forces this year.
Experience the freedom of being your true self. Join the Amsterdam Canal Parade in a live full 360° view.