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OraQuick® In-Home HIV Test Launches New Targeted Campaign Strategy – “Life. As we know it.TM”10/1/2013 OraSure Technologies, Inc. (NASDAQ:OSUR), makers of the OraQuick® In-Home HIV Test, announced today the launch of its newly revamped targeted nationwide awareness campaign to encourage open and honest dialogue about sexual health and the importance of learning your HIV status. The “Life. As we Know it.” campaign takes a bold new strategic approach to reaching consumers most at risk for HIV through the creation and sharing of relevant content designed to engage consumers in a discussion about topics related to love, sex, relationships and sexual health. Initially, the campaign will reach out to two groups among those at highest risk for HIV – gay men and African American women. OraSure has teamed up with powerful and influential voices to reach consumers in these communities through testimonials, interactive panel discussions, sharable discussion guides and informative videos. The campaign will also use leading media properties to communicate with these communities, including LOGO TV and its online properties for the gay community – a network that reaches into over 52 million homes – and Essence, the top-rated media brand for African American women. “HIV testing is a challenging subject to address head on with consumers. After a careful analysis of available channels to gain mindshare of our target markets, we’ve determined that the most effective way to approach the topic is through a broader conversation on relationships, dating and sex, and through the engagement of passionate, trusted community influencers to help us introduce product,” said Kathleen Weber, Senior Vice President and General Manager, Consumer Products at OraSure Technologies. The campaign will also feature engagement in high profile consumer events, as well as targeted broadcast, outdoor, digital and print advertising through the first half of 2014. Television host and best-selling author Ross Mathews has teamed with OraSure to kick off the campaign to the gay community which launched on September 27th, in conjunction with National Gay Men’s HIV/AIDS Awareness Day. Mathews debuted on television as a correspondent for “The Tonight Show with Jay Leno” in 2001. Mathews then became a regular panelist and occasional guest host on E!’s talk show “Chelsea Lately,” and remains a fixture on E! News and E! Network’s live red carpet awards show coverage. Mathews recently added best-selling author to his resume with his first book, Man Up: Tales of My Delusional Self-Confidence, released in May. He currently stars in and produces his own weekly talk show, "Hello Ross!" for E!. “Hello Ross!” is the new weekly fan destination where the intersections of celebrity gossip and pop culture collide, hosted by the world’s biggest super fan himself, Mathews. He will be joined throughout the campaign by influential members of the gay community to talk about topics such as sex, love, health and the importance of testing for HIV. OraSure is also proud to be a sponsor of RuPaul’s Drag Race – the most watched series on LOGO TV. Working with LOGO, the Company is also developing custom co-branded content that will air on the network. The campaign will also have a very active and visible presence on the ground at Gay Pride events being held in eight major U.S. cities over the next year. Additionally, the campaign will reach gay men in the top 15 markets via out of home advertising (billboards, bus shelters and posters) placed in key neighborhoods such as West Hollywood, South Beach, Miami and the Castro in San Francisco and print advertising in over 40 gay-targeted publications. To engage the African American community, the “Life. As we know it.” campaign will feature a dynamic, timely, new web series that will entertain, inform and engage today’s modern African American woman with candid, real talk about life, love and sex. The inviting and uplifting interactive panel conversations will be structured like a talk show and will be hosted by an esteemed trio of celebrity panelists from the community including physician, sex expert and co-host of nationally-syndicated television show The Doctors Dr. Rachael Ross, author, life coach and relationship expert Demetria L. Lucas and national television/radio personality and veteran journalist Jacque Reid.
The OraQuick® In-Home HIV Test is the first ever in-home rapid HIV test made available directly to consumers. It detects antibodies to both HIV-1 and HIV-2 with an oral swab, providing a safe, effective and confidential in-home testing option with results in as little as 20 minutes. It is available in most national drugstore and mass merchandiser retail outlets nationwide and online at CVS/CVS.com, Rite Aid/RiteAid.com, Walgreens/Walgreens.com, Walmart/Walmart.com, and on Drugstore.com and OraQuick.com. The OraQuick® In-Home HIV Test is an over-the-counter version of OraQuick ADVANCE®, an oral swab rapid test with more than 25 million units sold in the professional market, and the same test that doctors and healthcare professionals have relied on and used for 10 years. To ensure optimal support for individuals using the OraQuick® In-Home HIV Test, OraSure offers live support and comprehensive referral services 24 hours a day, seven days a week, every day of the year, through a toll-free support center and consumer website at www.oraquick.com. The OraQuick® Support Center is staffed with bi-lingual (English/Spanish) representatives who are available by telephone at 866-436-6527 to answer questions about HIV/AIDS and using and interpreting the test. They also provide referrals to follow-up and care, and can take orders for the OraQuick In-Home HIV Test. Additionally, the product website provides access to resources and referral to follow-up counseling, confirmatory testing and medical care. For more information on OraQuick visit OraQuick.com. About OraSure TechnologiesOraSure Technologies is a leader in the development, manufacture and distribution of oral fluid diagnostic and collection devices and other technologies designed to detect or diagnose critical medical conditions. Its innovative products include rapid tests for the detection of antibodies to HIV and HCV at the point of care and testing solutions for detecting various drugs of abuse. In July 2012, the Company received approval from the U.S. Food and Drug Administration for the Company's OraQuick® In-Home HIV Test for sale directly to consumers in the over-the-counter (OTC) market - making it the first and only rapid OTC HIV test approved in the U.S. In addition, the Company is a leading provider of oral fluid sample collection, stabilization and preparation products for molecular diagnostic applications. OraSure's portfolio of products is sold globally to various clinical laboratories, hospitals, clinics, community-based organizations and other public health organizations, research and academic institutions, distributors, government agencies, physicians' offices, and commercial and industrial entities. The Company's products enable healthcare providers to deliver critical information to patients, empowering them to make decisions to improve and protect their health. For more information on OraSure Technologies, please visit www.orasure.com.
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HIV testing is an important step in helping people to learn their status and lower risk of transmitting the disease. Testing can lead to early initiation of antiretroviral therapy (ART), which lowers viral loads, thus extending the lifespan of HIV positive people while simultaneously reducing transmission risk. Because of HIV testing’s critical role in reducing the spread of the disease, Dr. Jeffrey T. Parsons, director of Hunter College’s Center for HIV Educational Studies and Training (CHEST), and his colleagues wanted to explore the HIV testing patterns of men who have sex with men (MSM) surveyed through Grindr, one of the most popular geosocial networking applications for gay and bisexual men. Dr. Parsons worked with a team of researchers, including senior data analyst Jon Rendina to survey over 1,300 gay and bisexual men in the New York City area who use Grindr. Rendina explains, “When we first began looking at the data, we were surprised to find that 1 in 10 men on Grindr in NYC had never received an HIV test and we quickly realized we needed to look further into the issue.” Further analysis showed that the proportion of older men getting tested for HIV was notably higher than that of the younger men, with 1 in 5 young MSM between the ages of 18-24 having never received an HIV test. Comparing these men to the overall population of NYC MSM indicated that a higher proportion of men on Grindr had never been tested for the disease (10% of Grindr users versus 2.6% of all NYC MSM). Additional analyses revealed that one-third of those men who had never received an HIV test reported their HIV status as HIV-negative, which as Rendina points out, “may mean that men are sharing potentially inaccurate HIV status information with their partners on Grindr.” Additionally, nearly one-third of the men who had never tested also reported engaging in anal sex without a condom in the past 3 months. There were some silver linings in the statistics especially in regards to testing frequency. Out of all of the men surveyed on Grindr, half of them had received an HIV test in the past 6 months, and over 70% of them had been tested in the past year; whereas only 52% of all MSM in the NYC area reported receiving an HIV-test in the past year. Furthermore, the data suggested that men who engage in risky sexual behavior had been tested more recently than men who hadn’t, suggesting awareness among these men of an increased risk for HIV infection. Additionally, the survey found that the proportion of younger men of color who had received HIV tests was higher than other men in this sample. Dr. Parsons said, "These findings suggest that some prevention messages - specifically that MSM that engage in unprotected sex should have more frequent HIV testing - are reaching the intended audience. Further, it is good to see that community-based efforts to provide HIV testing to young men of color appear to be working." Rendina says, “It’s our hope that these data highlight the importance of embedding HIV testing and other prevention campaigns where men who have sex with men network, socialize, and express their sexuality, such as Grindr.” If social networking apps, especially a globally popular one like Grindr, could be used to promote the importance of HIV testing, it could be a useful factor in future prevention efforts. About the study: The results of this study titled, “Patterns of Lifetime and Recent HIV Testing Among Men Who Have Sex with Men in New York City,” by H. Jonathon Rendina, Ruben Jimenez, Christian Grov, Ana Ventuneac, and Jeffrey T. Parsons are published in this August’s online issue of AIDS and Behavior. CHEST’s mission is to conduct research to identify and promote strategies that prevent the spread of HIV and improve the lives of people living with HIV. We have been advocating for and working with the LGBT community since 1996. https://www.facebook.com/CHEST.HunterCollege On Sunday, November 3rd, YouTube will host the first-ever YouTube Music Awards, a celebration of music honoring the artists and songs that YouTube fans have turned into global hits over the past year. Unlike traditional award shows, this event will present performances by Eminem, Lady Gaga and Arcade Fire alongside other top artists and some of YouTube’s biggest stars including Lindsey Stirling and CDZA. The YouTube Music Awards will also feature musical events from Seoul, Moscow, London and Brazil, culminating in a live awards celebration at Pier 36 in New York City. Presented in partnership with Kia Motors Corporation, renowned filmmaker and music-video visionary Spike Jonze will be the creative director and acclaimed actor Jason Schwartzman will host the event with VICE Media and Sunset Lane acting as executive producers. The YouTube Music Awards celebrate YouTube as the world’s go-to destination for music. From Eminem breaking records with "Love the Way You Lie" to Arcade Fire’s innovative “Here Comes the Night Time” variety special and Lady Gaga reinventing the music video, established artists are connecting with hundreds of millions of people on YouTube who now define what the world is listening to. To celebrate this global music community, the YouTube Music Awards will be powered by the fans themselves. In this first-of-its-kind event, nominations will be announced October 17 based on the videos that the world watched and shared over the past year, and judging will happen in full view as YouTube fans determine the songs and artists honored by sharing across social media. “YouTube is home to both established artists and the next generation of musical talent,” said Danielle Tiedt, YouTube’s Vice President of Marketing. “From catalyzing careers and pop culture phenomena to propelling a song’s rise to #1 on Billboard’s Hot 100, our global community’s influence is felt across the music industry. We’re thrilled to celebrate our fans and the music they love with a whole new kind of awards show –the first-ever YouTube Music Awards - judged by you.” "We're setting out to create a night that's all about making things and creativity in the spirit of everyone that uses YouTube," said Spike Jonze, filmmaker and creative director of the YouTube Music Awards. "As well as giving out awards, we'll be making live music videos. The whole night should feel like a YouTube video itself. We're getting together a group of amazing artists and filmmakers to do this live - tune in to see what happens live." “The YouTube Music Awards will be a first in digital and music entertainment and Kia is proud to be the presenting sponsor of this event,” said Soon-Nam Lee, Vice President of Marketing, Kia Motors Corporation. “Digital media has played a pivotal role in how we connect with our customers, and with more consumers going online every day to engage with content, it is only natural that we lead the way with this YouTube sponsorship.” If fashion tickles your fancy, you don't want to miss the Battle of the Strands. The Online Battle ended on Sept 9th completing six (6) Qualifier Rounds for one of the biggest international styling competitions with fourteen (14) Teams making it to Las Vegas. Leading the United States group are Oscar Blandi’s Team, Clark Russell, Beauty Entourage, Mod Style Lab, Plush Dolls, HotBox Salon and House of Style. Puerto Rico will be represented by Angel Rosario, Beyond Salon, Miranda Beauty Group, Peter Cardon and WM Squad. With Mexico and Panama represented by Team L’Occoco, and Charlie’s Place respectively. On its third year, the Competition was launched in March at the America’s Beauty Show in Chicago with the first Qualifier Round in New York City last April. It was followed by Qualifier Rounds in Orlando, Las Vegas, Mexico & Puerto Rico from June to September cumulating in the Online Battle which ended on Sept 9th where the winning teams were chosen to come face to face in Las Vegas on October 14th, 8pm PST at the Pearl Concert Theatre, the Palms Casino Resort. The competition will be hosted by TV’s King of Makeovers Kim Vo and YouTube legend Kandee Johnson featuring Beauty Industry Icons Michael O’Rourke, Allen Edwards, James Harris, Sam Villa’s Andrew Caruthers among others. Event sponsors include media giant Televisa Publishing and Digital and one of the biggest Trade publications the American Salon Magazine, and Daily Nails, Prominent US Trade Shows the International Beauty Show & the Orlando Premiere Show, beauty brands such as TIGI, Sexy Hair, ICON, Davines, GK Hair, Stila, Hot Tools, Enzo Milano and the Las Vegas Convention and Visitors Authority, Lamborghini Las Vegas & Audi Henderson to name a few. These Masters of Beauty will be subjected to extraordinary elimination challenges until the top five (5) make it to the Final Battle on October 14. The competing teams will present current wearable trends, couture, and high-end avant garde looks on their models before a panel of celebrity judges, media, and thousands including icons of the industry. Battle of The Strands is the first extreme hair, makeup, and wardrobe salon competition. Twelve teams qualify through extreme and challenging elimination rounds. Ultimately the final five will compete in Las Vegas on October 14, 2013 for the championship title. Celebrity and industry icons will be the final judges deciding the teams’ fate! About BOTS: Battle of the Strands (BOTS) is a hair, makeup, and wardrobe competition. BOTS showcases original avant garde looks from salon teams before a panel of industry icon judges. Now in it’s third season, we are welcoming Mexico and Puerto Rico teams. The 2013 season consists of 6 qualifying rounds; NYC, Orlando, Las Vegas, Puerto Rico, Mexico, and an online voting qualifier. October will welcome the semifinals in Vegas, with the final on October 14th. See the video below for an overview of the 2013 competition. For more information or to get your event tickets, click to: http://www.battleofthestrands.com/ Tucson Pride is proud to announce the Grand Marshall for the 2013 Tucson Pride in the Desert Festival is Mr. Stuart Milk, nephew of Mr. Harvey Milk. This years Festival will be held October 12, 2013 at the Kino Sports Complex, soccer field 2. Located behind the hospital at 2500 E. Ajo Way, in Tucson. On October 11, 2013 at 7 pm there will be a meet and greet dinner at La Cocina located at 201 N. Court Ave with Mr Stuart Milk. This dinner is a fundraiser for Tucson Pride. Dinner is $50.00/person. Please be sure to contact Tucson Pride if interested in reserving your seat at La Cocina. www.tucsonpride.org BIOGRAPHY BRIEF - STUART MILK, HARVEY MILK FOUNDATION CO- FOUNDER AND PRESIDENT Stuart Milk is an international human rights advocate, speaker, author and diversity consultant. He is the co-Founder and Board President of the Harvey Milk Foundation, an all-volunteer run global non-profit. As the nephew of Harvey Milk – the iconic civil rights activist and one of first openly gay elected officials in the world – Stuart has taken his uncle’s message of authenticity, example of courage and the power of collaboration onto the global stage supporting local, regional and national human rights struggles on five continents. He successfully led campaigns for the establishment of the now official annual Harvey Milk holiday in California along with Milk’s induction into the California Hall of Fame by Governor Arnold Schwarzenegger and he accepted on behalf of his uncle the highest civilian honor in the US, the Medal of Freedom, from President Barack Obama. Stuart, as an openly gay LGBT leader, has provided major public addresses before Parliaments and legislative bodies, lectured at leading universities, in faith communities, in Fortune 500 board rooms and at public rallies across the world. He has led collaborative national and international congresses on minority inclusion, diversity education, and workplace acceptance. Having over two decades of leadership experience in both public and private diversity programs, Stuart often consults with business and community organizations finding the intersection of economic growth and social progress with all minority communities. He has been widely recognized with numerous national and International awards as one of the most tireless advocates of a global LGBT inclusive human rights movement. Stuart serves on the boards of Equality California, the American Foundation for Equal Rights (AFER), Marriage Equality USA (MEUSA), the International Conference on Disadvantaged Youth (ICDY) and he is co-Chair of the Beyond Tolerance Global Initiative. He has been featured on national and international broadcast media including as a regular guest on MSNBC, the BBC, and Huffington Post live. So far, in 2013 alone, Stuart provided the keynote address at the White House for President Obama's first annual Harvey Milk Champion Awards, he was the first non-European to ever open an EU International Human Rights Conference and he was awarded Canada's highest honor, the Inspire award for 2013.
Photo courtesy Hotel Terra
Less than one mile from the Grand Teton National Park, is the Jackson Hole Mountain Resort, named one of the top 100 hotels in the world in 2012 by Conde Nast Traveler. Begin your mountain vacation adventure with up to 30% savings at our award-winning LEEDS certified hotel, and receive a $20 breakfast credit each day at Terra Café. Let knowledgeable staff who have the inside track, assist in planning your stay, and provide sustainable vacation suggestion to help protect our spectacular surroundings. Whether looking for roaming bison, that elusive bear, or taking a heart-pounding whitewater adventure down the Snake River, we’ll make sure you have the best guides and information at your fingertips. Package includes: 20 – 30% off rooms $20 breakfast credit in Terra Cafe each day Rates from $202.00+ per night Available through October 30, 2013. Subject to blackout dates. Cannot be combined with other offers. Rates do not include taxes or resort fees. See more at: http://hotelterrajacksonhole.com/packages/summer-savings/#sthash.WbpDdSGF.dpuf Hotel Terra 3335 West Village Drive Teton Village, WY 83025 (800) 631-6281 | (307) 739-4000 Hotel Terra is a TAG approved accommodation. For more information, click to http://www.tagapproved.com/index.php/accommodation/hotel_terra_jackson_hole/ Out in The Vineyard is proud to announce The Big Gay Grape Stomp and Harvest Party in Napa Valley. Join us, Saturday, October 12, 2013, for this first ever Harvest celebration of its kind, time to kick up those heels and stomp those grapes. The luxurious Peju winery, in the heart of the iconic Napa Valley, will host a fun-filled day like never experienced in "Our Wine Country" before. They will be pairing their wines with a sumptuous BBQ lunch for a truly authentic wine country Harvest party - Out In The Vineyard. Lunch will be followed by the Gay Grape Stomp competition. Come with a partner or partner up with someone new. Teams of 2 will get into a wine barrel and compete to see who stomp the grapes the harder and extracts the most juice. Saturday, October 12, 2013 The VIP Cabana - 12:00 noon – 4:00 PM 6 guests together share VIP Cabana for the day • 6 VIP Harvest Passes • Private VIP Wine Tastings • Bottle service with 2 bottles of Peju’s chilled Tess wine • All day access to the VIP Wine Tent • Full service BBQ lunch, served in the cabana • The Big Gay Grape Stomp $875/cabana (maximum 6 guests per cabana) A very limited number of these exclusive Cabanas will be available. VIP Harvest Pass - 12:00 noon – 4:00PM • Early arrival Access to the VIP Wine Tasting Tent • Wine upon arrival at Peju Winery • All day access to the VIP Wine Tasting Tent • BBQ lunch • The Big Gay Grape Stomp $135/guest Grape Stomp & Harvest Party General - 1:00PM – 4:00PM • Welcome Peju Wine (additional wines by the glass or bottle are available to purchase) • BBQ lunch • The Big Gay Grape Stomp $85/guest http://www.outinthevineyard.com/events/ About Out In The Vineyard Out In The Vineyard is an experiential Wine Country Event and Travel company promoting positive LGBT lifestyles and offering exclusive, luxury itineraries and events in Wine Country for the discriminating gay traveler and their friends. www.outinthevineyard.com or www.facebook.com/outinthevineyard Hollywood and Houston Luminaries Come Out for LGBT Seniors Gay & Lesbian Elder Housing (GLEH) is proud to announce it will honor Hollywood Forever Cemetary owner Tyler Cassity and philanthropist Alison Baumann, granddaughter to Hugh Roy and Lillie Cranz Cullen of Houston at the 12th annual Garden Party. GLEH’s 12th Annual Garden Party is set to take place on Sunday, October 6 at a private ranch and vineyard in Malibu. “We are thrilled to honor Alison and Tyler this year and it’s been long overdue,” said Eric Harrison, Executive Director of GLEH. “Had it not been for Alison and Tyler’s visionary and generous Capital Campaign contributions back in 2007, our internationally recognized beacon of hope and acceptance simply would not be.” Cassity recently raised over $50,000 for his AIDS Lifecycle ride, a 7-day bike ride from San Francisco to Los Angeles to raise money and awareness in the fight against HIV/AIDS that directly benefitted the Los Angeles Gay & Lesbian Center where he serves on its board of directors. Cassity is being honored with the Ron Gelb Humanitarian Award, named after GLEH’s founding chairman and past chairman of Project Angel Food, Dr. Ronald S. Gelb, who worked tirelessly to advocate for low income senior housing for the LGBT community. Baumann resides in San Francisco with her husband Peter, founders of the Baumann Foundation, a philanthropic organization dedicated to the exploration and support of optimal human well-being. Houston Mayor Annise Parker, the nation’s first lesbian mayor of a major city will be attending to present Ms. Baumann GLEH’s Ally Award for her visionary gift and donation of a memorial bench program designed by Houston designer Kelly Gayle Amen that honors her friends who passed away from HIV/AIDS. WHEN: Sunday, October 6 from 1-5 pm. WHERE: Private Estate (address provided upon registration) The afternoon’s celebration will include a silent auction reception and hosted vodka bar by Tito’s Handmade Vodka, gourmet hors d’oeuvres, buffet lunch, seated program and entertainment. For sponsorship and ticket inquiries please contact Brian McConnell at 323-490-2054 or bmcconnell@gleh.org. Tickets are $175 until September 15. www.gleh.org/gardenparty The 12th Annual Garden Party is generously sponsored by Gold Sponsors Bank of America and US Bank; Silver Sponsors AIDs Healthcare Foundation, Capitol Drugs, Jeffrey S. Thomas, Macy’s, Rose, Snyder & Jacobs and Walgreens. About Gay and Lesbian Elder Housing (GLEH) Located in Hollywood, California, Gay & Lesbian Elder Housing is the nation’s first affordable housing complex and activity center serving low income lesbian, gay, bi-sexual and transgender (LGBT) elders. Its mission is to improve the life experience of LGBT elders by developing affordable housing, providing comprehensive care, and ensuring, through advocacy and education, a brighter future for the LGBT elder community. www.gleh.org. More is better! Yes, this is yet another campaign to support equality but really... can there be 'too' many? I do believe there is strength in numbers, so bring it on! Madhouse Teeshirt Designs and Tasteless Candy Clothing have teamed up and created the LIL campaign, featuring the LOVE is LOVE screen printed vinyl sticker that sells for $2.00. Krystal Corliss, owner of TCC, is known for her clothing designs that inspire equality throughout the LGBT (Lesbian, Gay, Bisexual and Transgender) community, such as her latest project, the “More Love Less Hate” campaign. Madhouse is known for their t-shirts with a snarky sense of humor and clever artwork. Jared Aronson, owner of MHT, wanted to start using his artistic skills and creativity to help promote Krystal’s pursuit of a more equal world. Grab your sticker and support the movement! www.madhousetees.com | www.tastelesscandyclothing.com
(R to L) Kathy Wolfe & Barbara Verhage in front of City Hall, San Francisco
Kathy Wolfe, founder and owner of Wolfe Video, and Barbara Verhage, her partner of 21 years, married at San Francisco City Hall on Friday, August 23, 2013. This summer, Kathy spearheaded a crowdfunding campaign to support the national marriage equality organization, Freedom To Marry by pulling together rewards from four LGBT-owned companies: Wolfe Video, OneGoodLove.com, Sweet and Lesbian.com. http://www.indiegogo.com/projects/support-freedom-to-marry-support-same-sex-marriage Big Congratulations from all of us to the happy couple! |
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Connextions Magazine, the award-winning LGBTQ Travel Magazine, is your trusted resource for lesbian, gay, bisexual, transgender, queer travel destinations, vacation ideas, fun travel videos, LGBTQ travel guides and the latest news relevant to our entire rainbow community. Connextions Magazine focuses on celebrating the LGBTQ Traveler providing information on lesbian, gay, bisexual, transgender, queer travel, our LGBTQ culture, the diverse style of our rainbow community, adventures, gay romance, tips for Lesbian Moms, Gay Dads, Bisexual, Transgender Parents and families.
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MISSION: Connextions Magazine is The Travel Magazine for the LGBTQ community. Making connections to travel like a local, whether on a quick weekend getaway or a luxury vacation, Connextions transports our readers through dazzling photography and insightful content about gay travel, dining, queer culture and style to destinations and memorable travel experiences across the globe. We are your Connextions to the world!
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LIVE | TRAVEL | CONNECT®
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LIVE | TRAVEL | CONNECT®